Tag Archives: strategy-to-execute

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Digital – Outer Game or Inner Game?

Category:Uncategorized Tags : 

We all want a place in the digital market, we all have strategies and discussions of how to win the battle. However, as part of this dialog, we often see different levels of abstraction to words such as ‘digital’, ‘AI’, ‘transformation’… We may point to the definition of  ‘digital transformation’ and ‘digitization’, however, in this article, we rather structure a few of the terms to provide a more transparent dialog to what does it mean to have a place in the digital market.

The two terms  ‘digital transformation’ and ‘digitizationstrictly are very different, but they are  both part of the digital agenda. Where the digital transformation at the heart is about changing form and paradigm, the other one is to optimize while keeping the paradigm. So to have better discussions about internal or external forces, of effectiveness and efficiency in the digital age, we advocate to structure the digital dialogue using:

–          Games

–          Themes

–          Elements

With a decomposition of a strategy discussion we start to obtain the common vocabulary for some of the apple-to-apple discussions of what we want to achieve as part of the digital agenda. The reason be that with our definition of Games, Themes and Elements we can start to have much more meaningful conversations to what does it mean to become ‘customer centric’ or make ‘a successful disruptive customer journey’…

The purpose of this is two-fold:

  1. to structure the dialog so we can compare apple-to-apple in the discussions and needs of using words like disruption, digital, etc.
  2. and second, to be able to break down the dialog to another level, where we can support the behavioral change of the strategy execution.

To increase the chances of winning a strategy, we need the construct of Themes and Elements which can be part of a behavioral change – and be made actionable daily.

So how to make a strategy successful? Of course, the content is part of it, which might be assisted by better digital planning or Digital Twins; however, even without the bullet proof planning, the strategy still needs to leave the glossy PowerPoint and become actionable for more people!

A successful strategy cannot survive successfully with high-level statements such as “we need more levers”, “digital customer satisfaction”, “larger on business value”, etc. For two reasons, it doesn’t answer the question of how and it doesn’t make it actionable for anyone within the organization. Having said this, when we help large companies, it is very often in that field of executing the strategy by encouraging more people to do what is actionable for them; one may argue it is less about the strategy, and more about getting to the point, where people can contribute to the strategy. This is how you make sustainable change.

To make a strategy executable, we need to de-compose it into Games, Themes and Elements, and then further into the ‘daily behavior’. If things become part of daily behavior, we start collectively to move. In other words, in order to succeed with the strategy execution, we need the decomposition that relates to daily behavior.

We have identified currently two håndful of  digital elements, three digital themes, and two games, that currently seem to address most of the strategy-to-execution assignments we meet.

The two games represent the Outer Game and the Inner Game of an organization. These terms are re-used from leadership schools. These two games represent two different perspectives that will supplement or compete. The Outer Games is by definition the external perspective of ‘what is possible’. The Inner Game has a focus on the existing organization and competencies, hence ‘what can we do better’.

Digital Transformation by its definition is part of the Outer Game – how to design the new business model. The digitization is by its definition much closer to the Inner Game of how to do things more efficient – without changing our fundamental customer base, culture or anything touchy…

Now, the two games are related like strategy to culture, like Yin to Yang, like innovation to operations. They cannot live without each other, but they also represent opposite purposes. The purpose of the Outer Game is to follow principles of the Porter school, how to create a future into the market. As opposed to this, the Inner Game focuses on what can we operate, what can we do better, to fit with our capacity, our skills our collective win.

Now, having the two games defined, we see at least three digital themes that need to be addressed to make a successful change. We advocate to limit the themes to not more than these three Themes:

  1. [inventing] New Business Models
  2. [Changing] Customer Experience
  3. [Improving] Process Excellence

Then the digital elements are groupings within the Themes that are simpler to make actionable and behavioral. And to succeed with strategy to execution, we need to decompose into elements and make planning to support the digital transformation.

There is more research on the internet, where it is stipulated that moving forward with digital transformation, the best companies combine the [inventing] New Business Models with the Outer Game, simply to combine digital activity with strong leadership to turn technology into transformation then to future revenue streams. Other companies are less market focused, typically public service sector companies, which will then prioritize the Inner Game  on [Improving] Process Excellence. Unless protected by regulations, borders or legal fence, companies that are more mature will eventually outperform those that are not. So, if you want to lead the digital change, choose the Game, Theme and digital elements that meet your need.

We power your digital MooD!


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Playing and planning with a digital twin

Category:EA,UK Blog Tags : 

We continuously elaborate on the direction that Enterprise Architecture is taking. Recently we found the inspiring presentation from Gartner  and Marc Kerremans, talking about the construct of a ‘digital twin’ as a new and emerging concept:

“A digital twin is a dynamic software model of a thing or system that relies on sensor and/or other data to understand its state, respond to changes, improve operations and add value. It includes a combination of meta-tada, condition or state and event data”,
Marc Kerremans, Research Director.

This is interesting, as it puts focus on the ingredients of meta-data to provide a better future set of operations. So a ‘thing’ is no longer a computer…  A ‘thing’ can be an organisation, a performance, a situation or a value. It simply becomes  borderless, see also Gareth Morgan’s 8 metaphors. And there is certainly a potential to apply the known practice from adaptive control theory, where there is a blend of digital models and physical measurements which can be compared, optimised and used for improved performance.

The basic idea of a digital twin is hence back to classic cybernetics, it is to let “play” and “observe” at the same time. The real system plays it traditional way with lots of data, but behind the scene, the digital twin is “observing” using a simpler model; and eventually, this will create new controls. Some of the core material by Karl Johan Åström and Björn Wittenmark go back fifty years, describing how dynamic models relying on external sensor and/or other data can be modeled  with a known distinction to

  1. System identification and adaptation (getting the model parameters),
  2. Filtering (getting the states), and
  3. Control (adjusting the input) based on different predictive horizons and criteria.

Would it be possible to apply Kalman filtering to improve the response of a digital twin? why not! The idea of a digital twin is to apply the systems thinking to the organisation so that the organisational performance is considered a system, which can be modeled with states and parameters, and which is likely a stochastic and non-linear system with many input and many outputs. Is it controllable? Is it observable? What type of model would we end up with?

Clearly it will by a hybrid model where finance or sales is easier to measure and forecast than a lot of other performances – and likely as well, where no digital twin is one-size-fits-all, they will be tailored to specific use-cases. Where the digital twin is mostly focused on the prediction, it will benefit from the updated set of data which is also part of the living architecture.

So, the trajectory is to move the digital twin more into the direction of information management, where information models are established, and where statistical properties of the core behavior is turning measurable, so that with data-lakes and big-data that we can start to model and identify the dynamic models of the enterprise – rather than to see a bunch of tables. Not necessarily an easy task, but as stipulated by Gartner, the purpose is to provide better planning to lower risk of fact-based decisions. With a digital twin of an organisation, we can measure the input/output of an organisation, and we can forecast how it would develop. The adoption of digital twins will likely lead to models that can be used for simulation and forecasting.

The Internet of things (IoT) provides a bigger and larger system where the business operating model at heart to us should include performance measures and measurements of many variables. And to apply this in a business context, the target is to find an algorithm to forecast and optimise the predictions given different types of input.

There are however, different grey zones in this concept to get it fully operational.

  1. One is the cultural shift that one needs to consider.
  2. Another one is the statistical models to be applied, how and what,
  3. A third and not the least, the choice of ‘states’ and ‘parameters’ of the model, a model typically known as the business operating system (BOS).

We advocate to start the journey towards enabling a digital twin by three simple steps:

  1. Identifying the ‘meta-data’ initially to provide a logical layer of how an organisation is connected form suppliers to clients,
  2. In the second phase to apply states and parameters to consume measurements to connect the dots of the BOS.
  3. With focus on dashboards, outcomes and KPI’s this brings the third phase to compare targeted and measured values. This is what essentially is the fuel for the digital model to optimise your fact-based input to the strategy-to-execution.

The scenario-based planning may be accelerated by these kinds of models. Use a digital twin of an organisation to help your business leaders to minimize the risk of new growth. We advise to begin with the logical layer. This is where fly-by-wire dashboards can be produced for guiding your business journey. This is where the digital twin should be used to maximise business outcomes. The importance is the act of digital planning as well as the precision of the models. If you interested in technology supporting a digital twin of your business, we can help you! Don’t build it yourself, there is emerging technologies supporting big data and digital twins.

We power your digital MooD.